The Pale Tribe

Branding and graphic design for all, from pizzerias and rockbands, to the UN and Georg Jensen jewellery.

Since 1996 The Pale Tribe has served customers from Nuuk, in the arctic, to Nouméa, in the pacific*.

No client is too small, too large or too far out.

We’re not afraid to cross the lines, break the rules, and take a risk.


Owner and coffee brewer

Hasse ‘Hassan’ Sørensen, graphic designer, mythoman and idea generator. Formerly employed in Amnesty International, Monthly Bulletin PRESS and AFUK. Born 1970 in Denmark, and after a few years in southeast Asia, a few years in Copenhagen and a few years in Helsingør, now living in Lund, Sweden.



Client Quotes

“He’s the Jamie Oliver to the graphic industry… Talks way too much, making really geeky stuff sound so simple.”

– students @ Jensens Kurser

“Hey! It’s working – you’re a hero!!! A million thanks for your last minute help.

Regards from your fans in the United Nations Population Fund.”

– Julia, UNFPA

“I’ve had the pleasure of working with Hasse for a number of years. He has designed several websites from scratch, logos, large prints, etc. Always with an excellent result. He’s sharp, fast and most of all incredible in perception and creativity. He’s recommendable.”

– Jon Rytter, Danish Media

“I’ve used The Pale Tribe for several jobs, from websites to graphic design and concepts.

Every time TG ends up with the holy grail for the price of a plastic cup.

The Pale Tribe is our favorite partner when in need of thinking out of the box.

They have the finger on the urban pulse; the pulse that will make your ideas come alive.”

– Anders Thode Jensen, CEO & founder, TG Technology

“He’s good at what he does. Like a fountain of ideas. He immediately gets what the projects is about, and keeps the eye on the ball.

– and he’s easy to work with.”

– Merete van Leeuwen, Ishøj Municipality

“Cooporation is easy on my part. I speak, and he does the job. He’s good at transforming what I say to what I need.

What else could I ask for?”

– Steen Lasse Møller, S.L.Møller Grafisk

“He’s insane. In a good way. But clearly insane.”

– Mads Nordholm, V8 Squirrel

“That’s fine!”

– Tim Whelan, Transglobal Underground

“Will you be able to make a living?”

– My mom