Nordic Design
The Pale Tribe creates Nordic graphic design, interior design, visual identity and weaves 1000 years of Nordic tradition together with cutting-edge modernity.
We can make your business reflect its Nordic origins.
Scandinavian Touch
Functionality is always the first priority in Nordic design, and the decor is often the material itself. We keep it simple, with layers of experience – the longer you stare, the more clever details you’ll discover.
We have been doing this successfully for over a thousand years – and if it’s not broken, there is no reason to change it.
Nordic Simplicity
New technology, new rules, and new details complicate things. We keep it simple, encapsulating all new requirements in a design that is still simple and elegant.
1000 Years of Inspiration
We have a number of rich cultural traditions to draw on in the Nordic region, with Sámi, Inuit, Finns and Vikings as contributors, and at the same time we are the most advanced in the world in most technical and design areas.
Nordic Modern
We create solutions that are distinctly Nordic and distinctly modern. With superior knowledge of Nordic design traditions and uncompromising innovation, we create solutions that become a circle in time. Loki is in the details.
In addition to dozens of websites, The Pale Tribe has created exhibitions, store interiors, book designs, and much more – always with the aim of bringing out the Nordic expression. Sometimes it’s just a single detail we are asked to design or adapt, with the same specific purpose.
So if you were wondering who made the Imagine Modern Vikings exhibition in the pedestrian street in Copenhagen, look no further.
The Pale Statement
Most people in the Nordic countries are pale, but also characterised by another typical Nordic trait: Open-mindedness in all areas.
We embrace all skin, eye, and hair colours, all faiths, and all ethical beliefs, with tolerance, patience, and curiosity – as we have done for thousands of years.
In this way, since the Stone Age, Nordic people have adopted ideas from all parts of the world and made them our own.
The most famous example is perhaps blonde hair, which is not Scandinavian at all to begin with.
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The Pale Tribe
Can be found on a horse farm in Amager, Denmark.
The easy way to make the first contact is to call +45 31 50 20 15 or send an email to info@paletribe.com – entirely non-binding.
Sometimes we can be found in a Viking ship in Roskilde fjord, and if you want to know more about the Viking heritage, visit vikingr.site.
For Sámi heritage visit mytoman.dk/samere.
